If your company will make simple changes to how it manages Generation Y—who will compose 75 percent of the global workforce by 2025—then your advantages in the marketplace will be deep and lasting. You will attract the best talent, keep them longer, and in some cases attract that talent to return later in their careers. Second, you will connect with customers and shareholders, comprising more Gen Ys with every passing day, more easily and deeply. But misunderstandings abound as older generations struggle to interpret the priorities of Gen Ys as anything other than a poor work ethic from a spoiled generation. In Next Generation Leadership, Adam Kingl skillfully weaves together research, observations, and case studies to illustrate how people entering the workforce today have permanently altered their views on careers, work-life balance, and leadership. If you’re an executive feeling pressure to reinvent how you lead, operate, incentivize, hire, promote, and communicate—this inspiring and practical book can help you reach across the generational gap.