Create an Amazing Customer Experience
Your customers no longer compare you to your competitor. They compare you to the best service they ever had from anyone.
Convenience is relevant to your business, no matter what your business happens to be, and no matter whether your goal is to serve businesses, consumers or some combination of the two. It would be a strategic catastrophe to assume you are already 'convenient enough' for your customer, and it’s a potentially huge marketplace advantage to make what you offer
to the customer a little more convenient.
Make Your Customers Day a Little Easier
Convenience is relevant to your business, no matter what your business happens to be, and no matter whether your goal is to serve businesses, consumers or some combination of the two. It would be a strategic catastrophe to assume you are already 'convenient enough' for your customer, and it’s a potentially huge marketplace advantage to make what you offer
to the customer a little more convenient.
Who could possibly do a better job of telling you what’s convenient, and what isn’t, than your customer?
Listen to and act on customer feedback – or anticipates it – is the company that will position itself to ride the swelling wave of consumer demand for convenience and establish a powerful marketplace advantage. On the other side of the equation, the company that gets feedback and ignores it, or dismisses it as 'not the way we do things', is asking for trouble in the current market environment.
